Most important things in designing a logo

Most important thing in designing a logo is a clear concept. The concept should not be abstract but intuitionally connected with the story. The story is second important thing after the concept. I would always advise to take time before drawing and listen to client who knows the story. If the story is not clear the best is to make client think but asking him to summaries a description of his/her business, operation or project in five keywords. The third most important thing is to make you client part of the logo deign process. Mentioned five keywords will help to establish this process. So the key points in designing a logo would be:

1. Clear concept
2. Well formulated story
3. Client's involvement

I will also talk about major mistakes while designing a logo i my next postings. Meanwhile try these and let me know how did it work for you.

Will logo design become our forte?

Logo design as for now is our main design service after web design. Vancouver is full of wonderful designers and programmers. We are here to contribute to this creative community without being competitive. Now is the time. I think that every one should do his best the best think he does. And although I currently cover many facades of web design and branding I will be more effective and efficient in designing full fledged logos. My plan is to have it promoted as the main service without loosing the web contracts. A major SEO and offline work has to take place and slowly redirecting toward different clientele. By logo design I mean complete design with extensive research and thorough design ideas and development. This will be a great challenge and inspiring switch in development of our business. Matyas Media Imaging for Advertisement will return to its design roots through inspiration and hard work.