Most important things in designing a logo

Most important thing in designing a logo is a clear concept. The concept should not be abstract but intuitionally connected with the story. The story is second important thing after the concept. I would always advise to take time before drawing and listen to client who knows the story. If the story is not clear the best is to make client think but asking him to summaries a description of his/her business, operation or project in five keywords. The third most important thing is to make you client part of the logo deign process. Mentioned five keywords will help to establish this process. So the key points in designing a logo would be:

1. Clear concept
2. Well formulated story
3. Client's involvement

I will also talk about major mistakes while designing a logo i my next postings. Meanwhile try these and let me know how did it work for you.